Why We Start with a Video, Not a Document

Let’s be honest: nobody reads specs. Not the founders, not the investors, and not even the developers (though they’ll swear they do).

1. Talking > Typing

Specs can be ignored. A voice explaining a flow? Harder to skip. A video walkthrough forces you to explain what matters — out loud. That’s clarity.

2. People don’t read

Founders skim. Investors skim faster. Devs guess. A narrated mockup hits everyone at once. It’s less pretty, more useful.

3. Videos break illusions early

You can’t narrate a broken UX with confidence. When we record a video, we catch logic gaps before they cost money.

4. Everyone aligns in under 4 minutes

No 20-page briefs. No endless Slack threads. One video. One flow. Everyone on the same page — fast.

5. Docs come after clarity, not before

We don’t write documents for the sake of documentation. We write them after the product already makes sense, because the video helped it get there.