What Every Investor Should Know Before Approving a Tech Build
A practical checklist for de-risking product investments before the first line of code is written.
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  ideasto.app
Where product strategy meets clarity and execution.
A practical checklist for de-risking product investments before the first line of code is written.
Read more →If you're sending devs Slack messages with screenshots and vibes, you're doing it wrong. Here's how to write a proper brief that doesn't lead to chaos.
Read more →Specs are ignored. Videos are watched. Here’s why our process starts with mockups and narration, not PDFs.
Read more →Skipping specs feels fast — until you're fixing things you shouldn't have built. Here's what skipping the functional phase really costs.
Read more →It started friendly. It ended unpaid. A real story of what happens when you skip structure and trust vibes over process.
Read more →More insights on defining products, working with devs, and making smart startup moves.