ideasto.app logo ideasto.app

The ideasto.app Blog

Where product strategy meets clarity and execution.

Investor

What Every Investor Should Know Before Approving a Tech Build

A practical checklist for de-risking product investments before the first line of code is written.

Read more →
Startups

How to Brief a Developer Without Making Them Cry

If you're sending devs Slack messages with screenshots and vibes, you're doing it wrong. Here's how to write a proper brief that doesn't lead to chaos.

Read more →
Investor Startups

Why We Start with a Video, Not a Document

Specs are ignored. Videos are watched. Here’s why our process starts with mockups and narration, not PDFs.

Read more →
Investor Startups

The Real Cost of Skipping the Functional Analysis

Skipping specs feels fast — until you're fixing things you shouldn't have built. Here's what skipping the functional phase really costs.

Read more →
Investor Startups

When Good Projects Go Wrong (And Why It Was Also My Fault)

It started friendly. It ended unpaid. A real story of what happens when you skip structure and trust vibes over process.

Read more →
Startups

Coming soon…

More insights on defining products, working with devs, and making smart startup moves.